5 Your manager has heard of Maslow’s hierarchy of needs theory and how it has some relevance to motivational techniques.

(b) How can Maslow’s theory be applied to the motivation of staff? (5 marks)

6 An important part of managing people in a professional organisation is to be able to distinguish between aggressiveness and assertiveness in an employee.

(b) Explain and give examples of assertive behaviour. (7 marks)

1 Bailey’s is a large toy manufacturer based in a traditional industrial region. Established in the 1970s, it has faced many changes in the market and survived. This has been due in part to employing a largely unskilled low paid staff,and maintaining its main advantage, that of low production costs based on low pay. Most of the production involves repetitive and boring work with little challenge and opportunity for innovation. Although many of the employees have

(b) Describe the skills that a counsellor should possess. (14 marks)